About us

Our mission

We provide our customers with superior wires and cable solutions based on state-of-the-art technology and consistent excellence in execution. Our company is set up with the mission to deliver the best quality products to our customers.  Whoever the client, Wherever they are, However harsh the environment they operate in, with our products, we are confident and committed to keeping them connected. Every day, we all have the chance to bring our vision to life in our actions. No matter how big, or small, the things we do, builds up over time and help us deliver on our mission.

Our mission is to enhance the leadership position and strengthen our brand recognition by providing the good services and Quality products to all our customers.

Our vision

Our vision is to become one of the largest and best performing wire and cable company in the industry. Relentlessly focus on the customer and innovation in the Utility, Communications, Industrial and Construction sectors. Our Innovative, Quality, and Customized solutions are designed solely to supply Power to every corner that is still deprived of light.

Our purpose is to work together to provide power and connect people’s lives, enabling society to flourish and progress. We do this reliably and safely through the high performance of our wire and cables portfolio. We, through our constant Research & Development and impeccable Innovation, drives us to meet the changing and developing energy and communication needs of our customers.

By focusing on our quality, after sales service and building stronger connections with our customers, by providing the good quality of wires and cables, fulfil the commitments and offer advanced services and products, we can and will succeed in future.

Our Core Values

We’re consistently driven by the core values of respect, trust, ethics, and accountability. We’re action-oriented, value teamwork, and above all, hold innovation as one of the highest values our company can (and does) achieve.

People are our most valuable asset. To show this, we:

  • Take full accountability for our actions and the results they lead to.
  • Treat everyone with dignity and respect — within our company, with our customers, and with every single partner and vendor we interact with.
  • Take immense pride in what we do.
  • Always act with a sense of urgency.
  • Believe in developing our people so they can fulfill their innate talents and intelligence.

Customers are at the heart of what we do. To show this, we:

  • Respond to customer needs with urgency.
  • Deliver on every commitment, no matter how big or small.
  • Develop and use breakthrough ideas to innovate.
  • Always provide excellent customer service.

We are one company strong. To show this, we:

  • Foster an environment of collaboration.
  • Strive to be the employer of choice by creating a fun and positive culture.
  • Respect debate and value its role in reaching the optimal decision.
  • Know we will always win with teamwork.